Individualized Nutrition

IN is a high-performance nutrition service built for endurance athletes, weekend warriors, and high-achievers who want to train harder, recover smarter, and feel better — without the guesswork.

✅ Personalized nutrition based on blood work, training load, and goals
✅ Race day fueling, supplement protocols, recovery systems
✅ Ongoing education so you understand exactly how to fuel your body

Whether you’re chasing a PR, getting ready for your first Ironman, or balancing training with a 9-to-5 — we build systems that work in real life.

💪 Meet the Founder - Mauricio Lobo

I’m Mauricio — Performance Dietitian nutritionist, lifelong athlete, and the one behind IN.

I’ve spent the last 15+ years inside the world of endurance sports — from NCAA swimming to open water races, a full Ironman 140.6, and a 40-mile ultramarathon.

I’m not just talking from textbooks — I’ve lived it.

🎓 Bachelor’s + Master’s in Nutrition
🧬 Certified in Genetic Nutrition (Epigene)
🍳 Culinary-trained — I make nutrition practical and delicious
🏥 Clinical work at the VA Hospital (inflammation, injury recovery)
🚔 Tactical nutrition for law enforcement teams in Fort Lauderdale
🏃 Leading 200+ athletes monthly in private coaching + team support

I built IN because athletes deserve more than guesswork. You deserve data-backed, personalized support — and a coach who gets it.

📅 Book your free discovery call and let’s see how we can help:
👉 Schedule Here

🎥 Or check us out on YouTube:
👉 Watch Here

Let’s get to work.
— Mauricio | Founder, IN